What Is An Insurance Score? And How To Improve Your Score - 4 Tips

Bryan Gutowsky • February 5, 2024

What Is an Insurance Score? And How to Improve Your Score (4 Tips)

If you’ve ever wondered why your insurance rates are what they are—even with a clean record—your insurance score might be the reason.


Since the early 1990s, insurance companies have been using insurance scores to help determine your risk as a customer. But what exactly is an insurance score, how is it calculated, and what can you do to improve it? Let’s break it down.


What Is an Insurance Score?

An insurance score is a numerical rating used by insurance companies to predict how likely you are to file a claim. It’s based on historical data and is designed to estimate your potential risk as a policyholder.


In short: the lower your risk, the better your insurance score—and usually, the better your rates.

It’s important to note that each insurance company uses its own proprietary algorithm, which means your insurance score can vary from one carrier to another. Some companies weigh the insurance score heavily when calculating your premium, while others may only consider it as one of many factors.


How Is Your Insurance Score Calculated?

Your insurance score is made up of multiple data points. While the exact formula varies, here are some of the most common factors used:


1. Credit History

Your credit history is a major factor—but this is not your actual credit score. Insurers use a specialized version that looks at patterns like timely payments, outstanding debt, and account history. Importantly, a formal credit report is never pulled, so this won't show up as a hard inquiry.


2. Driving Record

For auto insurance especially, your driving history plays a big role. Accidents, tickets, and violations can all bring your score down.


3. Insurance History

Frequent claims or gaps in coverage can hurt your score. Stability and consistency in your insurance history reflect positively.


4. Location

Where you live matters. Your city and ZIP code can influence your risk profile based on crime rates, traffic, weather patterns, and more.


5. Homeownership

Insurance companies often view homeowners as more stable and less risky than renters, which can lead to a higher insurance score.


6. Age & Gender

Whether fair or not, younger male drivers are statistically seen as higher risk, and that factors into the score—even with a perfect record.


Why Does Your Insurance Score Matter?

Insurance scores help carriers determine how much you’ll pay for coverage. A higher score often means lower premiums, while a lower score can lead to higher rates or even policy denial.

In today’s market, insurance scores are not going away—so understanding how to improve yours is key to saving money on your policy.


4 Tips to Improve Your Insurance Score

Here are four practical steps you can take to improve your insurance score:


1. Keep Your Credit in Good Standing

Make payments on time, keep balances low, and avoid opening unnecessary accounts. Even though it’s not your official credit score, your financial habits still matter.


2. Maintain a Clean Driving Record

Avoid accidents and traffic violations whenever possible. Safe driving pays off in more ways than one.


3. Don’t Let Your Insurance Policies Lapse

Even a short lapse in coverage can negatively affect your insurance score. Keep your policies active, even if you're switching carriers.


4. Limit Claims to What’s Truly Necessary

Small claims can lead to higher premiums or a lower score. When possible, cover minor losses out-of-pocket to keep your record clean.


Final Thoughts

Your insurance score plays a key role in how insurance companies assess your risk and set your rates. While you can’t control every factor, staying informed and making smart decisions can go a long way in improving your score—and ultimately saving you money.

If you have questions about how your score may be impacting your insurance costs, feel free to reach out. We’re here to help you make sense of it all.


📞 Need help reviewing your insurance options or understanding your insurance score? Contact us today—we’re happy to walk you through it.

Contact Us

What Is Commercial Umbrella Insurance And Why Is It Important?
By Bryan Gutowsky March 19, 2025
Commercial umbrella insurance provides extra liability protection when a major claim exceeds your primary policy limits. Learn what it covers, how it works, who needs it, and why it’s becoming more essential for Michigan businesses.
How Much Does Liquor Liability Insurance Cost In Michigan?
By Bryan Gutowsky March 18, 2025
Liquor liability insurance is required for Michigan businesses with a liquor license. Learn what it covers, the legal requirements, cost factors, and how much bars and restaurants typically pay in Michigan.
General Liability vs BOP: Main Differences? Which One You Need?
By Bryan Gutowsky March 17, 2025
General Liability vs BOP insurance explained. Learn what each policy covers, how they differ, and which one your business needs for the right protection.
What Is The Best Commercial Auto Insurance For Contractors?
By Bryan Gutowsky March 16, 2025
Contractors in Michigan need the right commercial auto insurance to protect their trucks, employees, and business. Learn which coverages contractors must have, why personal auto won’t protect you, and how to choose the best commercial auto policy for your business.
Northern Michigan Second Home Insurance: What Coverage You Need
By Bryan Gutowsky March 12, 2025
Learn how to properly insure a second home or seasonal property in Northern Michigan. This guide covers classification, replacement cost, liability limits, water backup, service line coverage, short-term rental considerations, and umbrella protection.
What Are The Rates For General Liability Insurance?
By Bryan Gutowsky March 11, 2025
What Are The Rates For General Liability Insurance? (FULL Breakdown)
The Best Business Insurance For Landscapers In Michigan
By Bryan Gutowsky March 10, 2025
Looking for the best business insurance for landscapers in Michigan? This complete guide breaks down essential coverages like general liability, commercial auto, workers compensation, inland marine, and more—so you can protect your landscaping business, employees, and equipment.
Why Is Michigan Auto Insurance So Expensive? (5 Reasons)
By Bryan Gutowsky March 7, 2025
Michigan has some of the highest auto insurance rates in the country — but why? Learn the 5 main reasons why Michigan car insurance is so expensive, including PIP coverage, the no-fault system, uninsured drivers, and more.
Does Commercial Property Insurance Cover Wind & Hail Damage?
By Bryan Gutowsky March 5, 2025
Most standard commercial property insurance policies cover wind and hail damage—but not always in the way you think. Learn how deductibles, exclusions, and roof condition impact your coverage.
Product Liability Insurance For Manufacturing Companies
By Bryan Gutowsky March 4, 2025
Learn the basics of product liability insurance for manufacturers, what it covers, and why certain industries—like food, medical, and auto parts—may need specialized coverage.
Show More